Marketplace® to Release Special Reporting Revealing New Insights about Age-Related Financial Vulnerability

David Brancaccio Reports on New Research Suggesting Ability to
Identify Financial Schemes Might be the First Thing to Go as People Age

LOS ANGELES–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#braindsandlosseslt;/agt;–Today, American Public Media’s Marketplace®
announced a series of special coverage about age-related financial
vulnerability. The series, titled “Brains and Losses,” is
reported byMarketplace Morning Report” host and senior
editor David Brancaccio and examines how aging affects
susceptibility to financial fraud. The Consumer Financial Protection
Bureau puts the cost of elder financial exploitation as high as $36
billion a year. This series takes a deeper look at why seniors may be
more impressionable.

This reporting explores new research from leading neuroscientists
specializing in geriatrics that suggests people become more exposed to
financial exploitation as they get older — in fact, it may be one of the
first things to go.

Throughout Brains and Losses,” Brancaccio
talks with a wide range of nationally recognized sources including
medical researchers, elder justice advocates and experts from
institutions that include, Weill-Cornell Medicine in New York, the
University of Southern California and the Stanford Center on Longevity.

Marketplace also shares stories of fraud victims and their families from
across the country, including a 79-year-old substitute school nurse who
lost nearly $200,000 in what started as a computer support scam and
mushroomed into a blizzard of gift card purchases and a bank transfer to

The series exposes the potential damages of financial vulnerability and
offers recommendations for audiences who want to protect themselves or
their aging family members.

*Listen to an audio sample of the special here.

“I’ve just spent a year exploring the twilight world of older people
targeted by scammers. I wanted to know more after I noticed my own
father-in-law, who’s in his mid-80s, was being inundated by scammers —
his phone would ring every 10 minutes or so with someone trying to pick
his pocket one way or another,” says “Marketplace Morning Report” host
and senior editor, David Brancaccio. “It turns out, that one ringing
phone was just the tip of a massive problem.”

“This is an issue that so many families are being forced to grapple
with. Since May is mental health awareness month we thought this was a
good time to share real life stories and provide guidance to our
listeners about how to talk to their loved ones to help prevent them
from becoming the next victims,” said Nicole Childers,Morning
Report’s” executive producer.

Brancaccio is the recipient of several journalism awards, including the
Peabody, the Alfred I. duPont-Columbia, the Cronkite and an Emmy. He has
previously appeared on CBS, CNBC, MSNBC and BBC World Service
Television, with his written work being published in The Wall Street
Journal, The Baltimore Sun and Britain’s The Guardian. He is also the
author of the book “Squandering Aimlessly,” an exploration of how
Americans apply their personal values to their money.

“Marketplace Morning Report” is a daily radio broadcast show covering
the latest on markets, money, jobs and innovation that airs daily across
nearly 800 stations nationally, with over 10 million weekly listeners.

Tune in to “Marketplace Morning Report” on your local public radio
station or on
for this in-depth reporting series beginning Friday, May 17.

About Marketplace®

is on a mission to raise the economic intelligence of the country. Its
core programs — “Marketplace®,” “Marketplace Morning Report®
and “Marketplace Tech®” — are broadcast on more than 800
public radio stations nationwide and heard by more than 14 million
weekly listeners. Marketplace podcasts, including “Make Me Smart with
Kai & Molly,” “The Uncertain Hour®” and “Corner Office,”
can be found at or on your favorite podcast app.
The Marketplace portfolio of programs is produced and distributed by
American Public Media®, one of the largest producers and
distributors of public radio programming in the world. For more
information on Marketplace, visit,
follow us on Twitter @marketplace
or like us on Facebook.
For more information on American Public Media, visit

About American Public Media

American Public Media® is the national programming division of Minnesota
Public Radio
® and reaches 20 million listeners via 1,000 radio
stations nationwide each week. APM is one of the largest producers and
distributors of public radio programming in the world, with a portfolio
that includes BBC World Service, Marketplace® and the leading classical
music programs in the nation. APM offers a diverse array of podcasts
featuring the best in food, culture, entertainment, business and
investigative journalism. For more information on APM, visit

Source: Data are copyright Nielsen Audio. Data are estimates only.


Alison Ver Meulen

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